Google Analytics Training

Put simply, Web Analytics allow us to track and measure our progress towards achieving the goals of any successful digital campaign. They offer the necessary data for reports that show digital growth and therefore, the areas that can be improved upon. By training in web analytics, anyone with an interest in data can learn to interpret them and make the required changes.

There is a vast array of tools available for doing so, with the most-used tracking platform being Google Analytics; a free tool that gives webmasters access to user behaviour data. While Google Analytics has a relatively intuitive interface for top-level analysis, many businesses don’t realise the depth of data that’s available when you start to dig into more reports and create your own custom ones.

As a web marketing agency, we are committed to making data-driven decisions and therefore, we are well-placed to share our knowledge with you.

Our courses are led by experts with a proven track record of Google Analytics success. To keep things informal and intimate – allowing questions and conversation to flow – we only ever book a small number of delegates onto each course. We believe this allows our course leaders to approach the training in a more consultative manner.

By attending our Google Analytics courses, you’ll leave with a clear set of actions to apply to your own business. You’ll also have advanced knowledge of key features, such as:

1. Analytics metrics – attribution models, bounce rates, conversions and goal completions.
2. User behaviour data.
3. Advanced analysis of user data.
4. Managing and configuring your account to better suit your business.