How To Drive Growth On Your Ecommerce Solution

In 2012, sales in ecommerce grew by 14.8% over 2011, totally exceeding total retail sales which grew by only 5.3%. According to data collected by Forrester Research, it is predicted that by 2017, online purchases through an ecommerce solution will account for approximately 10% of all US retail sales. This means that in 4 years time, online sales in the US could reach $370 billion, up from $231 billion this year. However, it is impor

In 2012, sales in ecommerce grew by 14.8% over 2011, totally exceeding total retail sales which grew by only 5.3%. According to data collected by Forrester Research, it is predicted that by 2017, online purchases through an ecommerce solution will account for approximately 10% of all US retail sales. This means that in 4 years time, online sales in the US could reach $370 billion, up from $231 billion this year. However, it is important to note that this growth is accounted for mainly by existing customer purchases rather than new shoppers.

How Can Your Ecommerce Solution Help Your Business Grow

As part of a multi channel offering, bricks and mortar retailers are improving their mobile and ecommerce solutions. Including benefits such as in-store pick up through click-and-collect solutions; internet merchandisers are providing a more comprehensive shopping experience. It is becoming increasingly important for retailers to provide an effective and engaging multi channel solution which can increase growth within their business, and improve sales.

One way to achieve this is to create a global ecommerce solution. Ecommerce sales across Asia, including China, India and Indonesia, are becoming increasingly important in sales growth. In 2012, it was recorded that consumer ecommerce sales totalled a staggering $378 billion, with Amazon alone taking $8.8 billion. In the computer and consumer electronics category, eMarketer predicted that the US could expect revenues of $5.6 billion in 2013. In apparel and fashion retail, a growth of 17.2% has been predicted between 2012-2017, one of the highest rates of compound growth.

Whilst expanding a businesss target market globally can help it grow, there are also a number of trends which have fallen out of favour. Where previous platforms such as Groupon and Living Social were thought to be of value to enticing new customers to convert, it appears that shoppers are moving away from endorsed products and moving more towards trusted recommendations. Family and friends are playing a far more influential role in consumer purchases, over those from paid celebrities.

How Can You Make Your Ecommerce Solution Work For You

In the same survey carried out by Forrester Research, they found that those who felt comfortable using the internet, were more likely to purchase. Whilst this may seem obvious, they also predicted that there will only be 4 million new ecommerce customers in 2013. If this is the case, online merchants should focus their efforts on customer retention over gaining new customers. Through implementing a loyalty scheme into an ecommerce solution, existing customers will be encouraged to purchase multiple times over.

Due to the increasingly large percentage of customers purchasing online through a mobile device, internet retailers should also optimise their ecommerce solution for smart phones and tablets. In doing so, they will be able to provide their customers with an easy-to-use mobile shopping experience. With a responsive web design, a mobile ecommerce solution can create a visually engaging and functional platform for online purchase.

Creating A Successful Ecommerce Solution

If you are looking to create a responsive and future proof ecommerce solution that will grow with your business, advansys can help. Specialists in high conversion e-commerce websites, we can create a multi channel retail solution for your business.

For more information about ecommerce solutions from advansys, call 0845 838 2700 or email sales@advansys.com.

tant to note that this growth is accounted for mainly by existing customer purchases rather than new shoppers.

How Can Your Ecommerce Solution Help Your Business Grow

As part of a multi channel offering, bricks and mortar retailers are improving their mobile and ecommerce solutions. Including benefits such as in-store pick up through click-and-collect solutions; internet merchandisers are providing a more comprehensive shopping experience. It is becoming increasingly important for retailers to provide an effective and engaging multi channel solution which can increase growth within their business, and improve sales.

One way to achieve this is to create a global ecommerce solution. Ecommerce sales across Asia, including China, India and Indonesia, are becoming increasingly important in sales growth. In 2012, it was recorded that consumer ecommerce sales totalled a staggering $378 billion, with Amazon alone taking $8.8 billion. In the computer and consumer electronics category, eMarketer predicted that the US could expect revenues of $5.6 billion in 2013. In apparel and fashion retail, a growth of 17.2% has been predicted between 2012-2017, one of the highest rates of compound growth.

Whilst expanding a businesss target market globally can help it grow, there are also a number of trends which have fallen out of favour. Where previous platforms such as Groupon and Living Social were thought to be of value to enticing new customers to convert, it appears that shoppers are moving away from endorsed products and moving more towards trusted recommendations. Family and friends are playing a far more influential role in consumer purchases, over those from paid celebrities.

How Can You Make Your Ecommerce Solution Work For You

In the same survey carried out by Forrester Research, they found that those who felt comfortable using the internet, were more likely to purchase. Whilst this may seem obvious, they also predicted that there will only be 4 million new ecommerce customers in 2013. If this is the case, online merchants should focus their efforts on customer retention over gaining new customers. Through implementing a loyalty scheme into an ecommerce solution, existing customers will be encouraged to purchase multiple times over.

Due to the increasingly large percentage of customers purchasing online through a mobile device, internet retailers should also optimise their ecommerce solution for smart phones and tablets. In doing so, they will be able to provide their customers with an easy-to-use mobile shopping experience. With a responsive web design, a mobile ecommerce solution can create a visually engaging and functional platform for online purchase.

Creating A Successful Ecommerce Solution

If you are looking to create a responsive and future proof ecommerce solution that will grow with your business, advansys can help. Specialists in high conversion e-commerce websites, we can create a multi channel retail solution for your business.

For more information about ecommerce solutions from advansys, call 0845 838 2700 or email sales@advansys.com.