Why eCommerce Traders Need Mobile Responsive Web Design

Within the last decade, the capabilities of the mobile phone have vastly improved – from simple SMS and playing Snake, to live messaging and chasing Pokémon around the streets with augmented reality. Another aspect of mobile usage that has changed immensely over the last few years is the capabilities of mobile internet.

Although accessing the internet via mobile was possible a decade ago, finding responsive web design that was able to work on a platform such as WAP was relatively rare. Since then, the improvement in the phones and the platforms we use (as well as internet connectivity in general) has seen mobile internet grow in usage. In fact, more people use the internet on their phones today, than they do via a 'traditional'desktop computer. Whether it's shopping, banking, watching, listening,playing or simply browsing, there's no end to the uses of mobile internet.Imagine that 10 years ago.

The Growing Need For Responsive Web Design

The beauty of a mobile phone is just that –it's mobile. Devices can be taken anywhere and used at any time; helping us to go about our days as planned. With an Internet-connected device in a pocket or bag, we're able to browse, order or play at our leisure, instead of making time for it at home, at our computer. It should come as no surprise then, that mobile phones are No1 for internet use. With the number of Wi-Fi hotspots in towns and cities across the country growing too, it's likely that mobile internet usage will only increase as time goes on.

So with more users, will naturally follow more demand for a service to provide them with what they're looking for, in a quick and concise manner. Any forward-thinking business simply must have responsive web design – their website able to be displayed on mobile phones and their functions being quick and easy to use. It's likely that if the website is slow to load (or doesn't display itself correctly) then the user will terminate their visit and go somewhere else, a competitor perhaps? This is a fundamental issue that will need to be addressed for any eCommerce website, in order for them to experience any type of future success.

It isn't just the users that are looking for a compatible, quick website – so are the search engines. Google's rankings are heavily affected by how responsive a website is; if its search bots measure it as such, the likelihood of it being ranked high in a keyword search will be much improved.

Three Quick Tips on Creating Attractive Mobile Websites

If you're responsible for running your own eCommerce website, then it's clear that responsive web design is an absolute must. If users cannot view your site properly then they are unlikely to be converted into a customer – and with Google's announcement that speed will be a major factor in how it organises its rankings too, it's vital that you're able to establish a website that is able to fill all requirements. Here are three quick tips to get you started:

1. Important information should always be kept at the top of the page in plain text. This includes the company name,address, contact information and a brief description of what the company does.
2. Do not place Flash-based videos on your mobile website – aside from this third-party software slowing down the page through its eating up of data, many devices will not support its running anyway.
3. Make information easy to read on a small screen. One of the mistakes that many companies make in the design of their websites is complicating their navigation process, which spans several pages and may include downloads of additional documents in formats such as PDF. By keeping the information straightforward and concise, you will avoid the need to place extra pages and elements on the site that will almost certainly slow it down.

Build Your eCommerce Website With Us

Here at Advansys, we are an eCommerce webdesign company that has a wide and varied experience of providing responsive web design to a whole host of business operations. Regardless if you require a website that promotes your services, or if you're looking to sell your products from a much-improved platform that can be displayed on a multitude of internet-browsing devices, then our team are able to create a custom-built website, as well as implement marketing techniques that will help you on the path to achieving your business aims.